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    Home»Learn/Guide»iExec: Creating User-Owned Revenue Streams from Digital Activity
    Learn/Guide

    iExec: Creating User-Owned Revenue Streams from Digital Activity

    Nicholas SayBy Nicholas SayApril 1, 2025No Comments7 Mins Read
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    iExec: Creating User-Owned Revenue Streams from Digital Activity
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    iExec sees a bright future for digital assets and AI. With years of experience in the decentralized asset economy, iExec is changing how people think about digital assets. There are few limits to how digital assets can be monetized, and how existing value is brought to market.

    AI changes how we think about computing. Most AI systems need multiple computers to operate. While some systems use centralized data centers, decentralization could help independent AI platforms to grow.

    iExec operates at multiple levels in the decentralized asset economy. Its real value lies in helping people take a new view on what a digital asset is, and how existing assets can create value for everyone in the ecosystem.

    Let’s take a look at how this platform changes our perception of value in the digital economy.

    iExec Creates Value At Every Level

    iExec started raising funds in 2017 with an ICO that attracted 10,000 Bitcoins in around 3 hours. The founders, Gilles Fedak and Haiwu He, have more than 15 years of experience in distributed and high-performance computing (HPC).

    The idea at iExec is simple. Make sure everyone in the digital economy can unlock as much value as possible from digital assets. When people talk about digital assets, tokens come to mind. iExec is a lot bigger than tokens. And it sees a huge use case for iExec tech in the AI sector.

    Everyone knows that AI is hot right now. iExec collaborates with some of the top names in AI, like Nvidia. But its potential market footprint is so much bigger than AI. Time to rethink the idea of digital assets!

    1/ iExec $RLC & NVIDIA: Our collaboration began with the Inception Program before GPU Confidential Computing even existed.

    Ready for Confidential #AI?

    Here’s how the collaboration evolved and what’s next. 🧵 pic.twitter.com/kHRxmN2YgP

    — iExec RLC (@iEx_ec) November 28, 2024

    Getting The Most From Digital Assets

    Most people wouldn’t consider email or a social media account a digital asset. Its easy to see why. Users can’t easily monetize emails. The platform they use does that via advertising.

    But iExec sees the world of digital assets differently. Of course, its platform goes a lot deeper than the next two examples, but you need to understand how much untapped value is sitting out there right now!

    Email is a Digital Asset?

    You might not think about your email account as a digital asset, but it is!

    From a digital marketer’s perspective, email addresses are valuable. Here is the problem that iExec solves (and the value it unlocks). You don’t want your email address on a bunch of spammy marketing lists.

    Totally understandable. You need to protect your privacy!

    The Secret to Value

    Here’s the situation: iExec can turn your totally normal email account into a new digital asset. And it pays you every time you get marketing emails.

    All a developer has to do is get in the middle. Let’s say you want to make money by receiving emails, and a developer wants to create a new email marketing tool for advertisers. With iExec, your email address would be held on a list that the advertisers can never access.

    Instead, the emails would be recorded on the platform, and every time you get a marketing email, you are paid in digital tokens. The advertiser knows that the emails are hitting live addresses, and you are getting paid to receive the information.

    Now, your email address is a digital asset. Maybe you never thought it could be, but iExec knows that there are millions of opportunities out there to create value in the digital economy.

    It’s A Big Market

    The big players like Google understand how valuable the data economy is. Most users don’t. So while the big companies make all the money, most people on the internet are basically digital livestock on Mr. Google’s farm.

    Everything you do online is monitored. With iExec, all that data could be monetized, and the users could make money from anything they do on a screen. But that is just the beginning of what iExec offers.

    The great part about iExec is that it doesn’t impact the business model of the existing data economy. In the above email marketing example, Yahoo and Google (or whoever) still makes money from their existing business model.

    It’s all win-win. Of course, there are seemingly endless ways that iExec could monetize existing digital interactions. It just takes innovation, and everyone will create more value.

    iExec Has Depth for Devs

    As you can see, iExec is making positive changes happen.

    The builder development at iExec starts with education.

    To wit:

    • LEARN: This is the exploration and learning phase where builders learn to use iExec’s Dev Tools through various educational resources, such as the Hello World quest or the iExec Academy (a content aggregator for iExec resources).
    • BUILD: This phase begins when builders start using one or more Dev Tools, such as DataProtector or Web3Mail, to ideate and develop their projects. In this phase depending on the dev tool used they will claim an iExec Build Voucher.
    • EARN: Once the BUILD phase is completed, builders transition to the EARN phase with a validated business model, allowing them to monetize their dApp as part of their Go-To-Market strategy. In this stage they will claim an iExec EARN voucher which is still not available for mainstream publishing (but coming soon) today this is done manually with the help of the tech support and monetization teams.

    A New Era of Ownership

    Take a minute to look around you. Everywhere you look you will see someone on a smartphone. While it might not be obvious, that person is giving away what they own in the digital asset space.

    People don’t understand that they are giving away what they own. It’s time to take back ownership over the digital asset space. People don’t understand they could be earning valuable assets every time they look at a screen.

    Education is a key part of the new data economy. If people are going to earn money from their digital assets, they need to learn about decentralization, and how digital assets make money in the real world.

    iExec does it all. It was created for both devs and end users.

    People get to regain sovereignty over their digital assets, and devs have a space where they can unlock incredible value. In addition to email addresses and social media accounts, the platform allows people to unlock value in AI applications, or computing power.

    The RLC Token

    The RLC token is the utility token in the iExec ecosystem. It’s used to secure, create transparent payments, and monetize digital assets. It is also used to secure the network. It verifies the accuracy of calculations made by workers via Proof of Stake architecture.

    RLC is listed on some of the biggest centralized and decentralized exchanges, so users can swap it for anything they want. Devs can build that swap into their app, so users could be paid in any token that is attractive for marketing purposes.

    The token has been live for years, so there are no worries about stacking them!

    A New Digital Economy

    We are living in the early days of the next human epoch. The dawn of the internet was powered by centralized entities, but that is changing. The next generation is far more tech-aware, and they want to be digital wolves – not digital livestock.

    iExec is here to make platforms that work for everyone, not just the big data farmers who run the show at the moment. Value will be unlocked for everyone using the digital economy, and new ideas will thrive!





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